For owner-run aesthetic clinics
The HPCSA won't let you advertise. So how are patients meant to find you online?
You're flat out with treatments and admin, and figuring out Google was never going to happen on its own. So I get owner-run clinics found on Google and in the AI answers patients now trust, then show you the calls and bookings that prove it.
No long contracts. You see the proof first.
What your next patient actually sees.
See why this patient might never find you
Results, in writing
Illustrative figures, not past client results. Your own numbers replace these in month one, and you see every figure.
The problem
You do the treatments and the admin. Marketing comes last.
A new patient searching “botox near me” never sees you. You're on page 2, and the clinic down the road sits above you on the map. You can't discount your way up, because the HPCSA won't allow it. Visibility is the one lever the rules leave you, and your competitor is already pulling it.
I'm on page 2 and patients never scroll that far.
My competitor is always above me on the map, and I don't know why.
I paid an SEO guy for months and got a report I couldn't read.
Where patients click
- 1st result
- Results 2–3
- Rest of page 1
- Page 2
Most patients never reach page two. If you're not near the top, you're not in the running.
How it works
How I get your clinic found
Five steps. I fix what's broken first, then prove the result every month. You see what each step moves before we go to the next.
The map pack is the first thing local patients see. I get you onto it.
- 1
Audit
I show you where you rank today for the treatments that pay your bills, what's broken on your site and listing, and which clinics are eating your search visibility. Plain language, no dashboard to learn. You keep this audit whether or not we work together.
- 2
Google Business Profile and reviews
The map pack is the first thing local patients see. I clean up your profile, fix the categories and details that affect ranking, and set up a repeatable way to ask happy patients for reviews, so you appear when someone nearby is ready to book.
- 3
Service pages
A real page for each treatment you offer, written to be found by the patients searching for it and to turn that visit into a booking. No thin paragraphs buried under a stock photo. A proper page per treatment, in your voice.
- 4
AI layer
I add structured data and clear, factual answers so ChatGPT, Gemini, and Google AI overviews can read your site and name your clinic when a patient asks who to see. Most agencies have not started doing this.
- 5
Monthly proof
One plain report each month: where you rank, how many calls came through your Google profile, and how many turned into bookings. If a number isn't moving, you'll know, and I'll tell you why.
Proof
You see the numbers, every month
I won't promise you the top spot on Google. Anyone who does is lying or breaking the rules. What I do promise is measurement you can read between patients: rank movement on your agreed keywords, the calls coming off your Google profile, and the bookings those calls become. You read the same report I do. I'm a new venture, so I'd rather be honest about that than show you someone else's screenshots.
Illustrative figures, not past client results. Your own numbers replace these in month one, and you see every figure.
Rank on a target keyword
Illustrative. Where I aim to move you on the keywords we agree, reported every month.
Case study · first result pending
No client results to show yet, I'm new. I'd rather show you a real before-and-after than borrow someone else's. Book a call and your clinic could be the first set of numbers on this page, with your name on it.
The offer
Start with the audit, not a contract
You pay a fixed fee for the audit and foundation build, so you know the cost and the scope before any money changes hands, and there's no lock-in before you've seen me work. If you want to keep going, the monthly retainer carries a performance element tied to the target keywords and Google profile call volume we agree on, so I'm measured on the same thing you care about. The retainer keeps your service pages ranking and your profile calls climbing toward those targets.
What you get
- A full audit of your current rank, site, and Google listing
- Your Google Business Profile cleaned up, with a way to grow reviews
- A written, search-ready page for each core treatment
- Structured data so AI engines can cite your clinic
- Your first plain monthly report on rank, calls, and bookings
No false promises and no lock-in tricks. I won't claim a guaranteed number one spot, because no honest person can. If you walk away after month one, the service pages, the profile fixes, and the structured data stay on your site and keep working. The foundation is yours.
Questions
Straight answers
What does Be Findable do?
I get owner-run aesthetic clinics found where patients now look: Google search, the local map pack, and AI answers from ChatGPT, Gemini, and Google AI overviews. The work covers a clinic audit, your Google Business Profile, a real page for each treatment, structured data so AI engines can cite you, and a plain monthly report on rank, calls, and bookings.
Can you guarantee I'll be number one on Google?
No, and anyone who promises that is misleading you. Nobody controls Google's ranking. What I do promise is honest measurement: a monthly report showing your rank on agreed keywords, the calls from your Google profile, and the bookings that followed, plus targets we set and work toward together.
Why do AI answers matter for an aesthetic clinic?
More patients now ask ChatGPT, Gemini, or Google's AI overview who to see for a treatment, then book whichever clinic the answer names. Those engines pull from sites with clear, structured, factual content. If your site lacks real treatment pages and structured data, the AI can't cite you and recommends a competitor that's easier to read.
I'm a doctor-led clinic. Can I even market under HPCSA rules?
Yes. The HPCSA limits discounting and aggressive promotion of medical treatments, which is why price isn't a real growth lever for you. Being findable when a patient searches is allowed, and it's one of the few levers you can legally pull. Everything I build is factual information about your treatments, which is what the rules favour.
How are you different from the SEO agency that burned me, and what does it cost?
I report the numbers that pay your rent, not impressions and clicks that never turn into bookings. You get a plain monthly report on your rank, your Google profile calls, and your bookings. You start with a fixed-fee audit and foundation build, so you know the price up front with no lock-in. If you continue, the monthly retainer carries a performance element tied to agreed targets, so I'm measured on what you care about. I'll give you the figures on the call once I've seen your clinic, and you're not signing anything on that call.
How long until I see results, and how much of my time does this take?
Your Google profile and treatment pages often show movement in the first few weeks. Search rankings and the map pack take a few months to climb meaningfully. Your first monthly report shows you which way things are moving, not a vague promise six months out. On your side, expect about an hour to start, then a few minutes a month: one short kickoff chat, your treatment list, a quick look at the pages before they go live, then reading a one-page report.
See where you rank today
Book a 15-minute call and I'll pull up your clinic live, tell you where you sit on Google and the map, and whether AI answers mention you yet. No slides, just a straight read on where you stand and what to fix first. Most owners message on WhatsApp first, so if that's easier, start there.